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Marketing Specialist in Pittsburgh, PA , at Gannett Fleming

Date Posted: 9/1/2017

Job Snapshot

Job Description

Throughout our 100-year history, Gannett Fleming has been an innovator and leader on a global level, providing world-class services in engineering, consulting, design, program, and construction management. With more than 60 offices worldwide, we are consistently ranked among the nation’s most prestigious engineering firms.

Our people are our secret to Excellence Delivered As Promised! We have fostered a culture of promoting progressive thinking to tackle complex engineering challenges – transforming creative ideas into reality! We are committed to supporting your career goals by providing professional development and training and the opportunity to work with respected industry thought leaders, while at the same time encouraging a healthy work-life balance. Our benefits and perks are competitive because we want to see a smile on your face as we change the world together.

Since 1915, Gannett Fleming has played a major role in some of the most multifaceted and iconic engineering accomplishments in the world. Join us on our journey as we continue to provide thought-provoking, customized solutions to our clients, improving and sustaining communities for the next 100 years!

Responsibilities

Gannett Fleming is looking for an experienced Marketing Strategist in our Camp Hill, PA, Headquarters, Philadelphia, PA, or Pittsburgh, PA offices to support our GeoDecisions Business Line. Join our Journey!

The successful candidate must be a strategist-doer, responsible not only for executing a formal marketing program but also for developing the high-level strategy behind it. Typical tasks include preparing marketing plans, campaigns, and budgets, as well as performing competitive intelligence, market research, thought leader programs, advertisements, collateral materials, award submissions, video, direct mail, signage, and web content, among other marketing activities. All deliverables demand impactful writing, targeted strategy in support of marketing and business goals, and standards of Brand excellence.

The strategist must be a strong writer and editor, versatile self-starter, stickler for grammar and organization, and bring a proactive, professional, and creative approach. The strategist also must be an effective listener, project manager, and communicator for both written and oral presentations.

Principal Responsibilities and essential functions
  • Lead development and execution of marketing plans and associated budgets in support of a business line; help align marketing strategy with Gannett Fleming’s Strategic Action Plan.
  • Understand business line positioning and differentiation strategies; implement tactics to grow a thought leadership program; and evaluate metrics for measuring effectiveness of marketing efforts.
  • Maximize use of customer relationship management (CRM) system to support business line business development efforts.
  • Collaborate with subject matter experts to develop and maintain a portfolio of integrated marketing materials for assigned business line based on strategic market planning. Deliverables include: award submissions, advertising campaigns, announcements, brochures/collateral, direct mail, marketing

Job Requirements

Education and Licensing requirements
  • Bachelor's degree in business, marketing, communications, or related field.
  • 5-8 years of progressive marketing experience
  • Certified Professional Services Marketer (CPSM) or Professional Certified Marketer (PCM) accreditation preferred but not required.
Training, Skills, Knowledge and/or experience 
  • Exceptional planning, project management, attention-to-detail, and coordination skills.
  • Demonstrated creative thinking.
  • Excellent interpersonal skills and experience to work with employees at all levels of the organization.
  • Excellent writing skills with ability to work in a fast-paced, deadline-driven environment.
  • Ability to manage multiple, concurrent projects from concept to completion.
  • Skilled at translating complex subjects into communications for broad audiences.
  • The ability to lead and influence broad cross-functional teams.
  • Ability to successfully multi-task to meet deliverables, as well as routinely prioritize major initiatives and tasks.
  • Expertise in a wide variety of communication delivery vehicles, including video, podcasting, website content management and CRM systems, and social media.
  • Proficient in AP Style and able to write clearly and succinctly with a high-level of accuracy, using proper grammar, spelling, and punctuation.
  • Team-oriented and comfortable working with employees at all levels of the organization.
  • Willingness to travel to Gannett Fleming offices and participate in industry events and professional conferences.
  • Proven experience in ensuring budgets and schedules meet requirements.
  • Knowledge of layout and graphic design principles to direct art projects.
  • Strong PC skills, including Microsoft Office applications, Excel, and PowerPoint.
  • Knowledge of Esri® ArcGIS platform or HTML/coding a plus.

Gannett Fleming is an Equal Opportunity Affirmative Action Employer, including veterans and disability status.

NO AGENCIES PLEASE: Unsolicited resumes from third party agencies will not be accepted.

Gannett Fleming Inc. will not sponsor an employment visa (e.g., H-1B visa), including any visa renewal during employment, for any candidate for this position.

No relocation assistance will be provided for this position. Local residents will be given preference.

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